Product Marketing Manager (Remote – Nigeria)

Description

📍 Location: Remote (Nigeria-based) 🕐 Hours: 8:30 AM – 5:30 PM CST 💼 Type: Full-Time 💰 Pay: ₦3,006,260 – ₦3,206,260 per month 🌐 Department: Marketing \n About Us Workforce Institute (WFI) is on a mission to empower students to discover their strengths and unlock their full potential—academically, professionally, and personally. Through partnerships with universities, industry experts, and employers, we provide practical, career-aligned education and training. \n Our culture is built on PRAISE: Passion | Respect | Accountability | Innovation | Speed | Execution \n Role Summary We’re looking for a Product Marketing Manager to lead the promotion and positioning of our online training programs. You’ll develop strategies, craft messaging, collaborate across teams, and execute campaigns that boost engagement and drive enrollments. Experience in edtech is a plus, but we welcome passionate marketers with a knack for digital and a desire to reshape learning. \n What You’ll Do 🔍 Market Research & Strategy Analyze market trends, competitors, and learner needs in the online IT training space. \n Contribute to marketing strategy to boost product visibility and growth. \n 📣 Product Messaging & Positioning Define and refine unique value propositions for training programs. Craft tailored messaging for individual learners, businesses, and government partners. \n 🚀 Go-To-Market Execution Lead product launches and feature rollouts in sync with product and marketing teams. Develop multi-channel GTM campaigns including content, email, and social. ✍️ Content Collaboration Work with content team to produce website copy, blogs, email campaigns, and marketing assets. Measure and iterate based on content performance. 🛠️ Sales Enablement Create sales materials and product training docs for internal and external use. Support sales teams with insights, collateral, and messaging tools. 📊 Performance Tracking & Optimization Monitor KPIs and campaign performance. Leverage analytics to improve strategy, conversions, and user engagement. Ready to help shape the future of education? Apply now and take your marketing career to the next level. Include your CV and any relevant campaign samples when applying. if you qualify, apply via: https://ng.indeed.com/viewjob?jk=2b35bc84fd6ff715&from=shareddesktop_copy

Features

Bachelor’s degree in Marketing, Business, or related field (Master’s is a plus).

5–7 years in product marketing (edtech background preferred).

Strong digital marketing know-how (SEO, SEM, email, social media).

Excellent communicator with proven storytelling and presentation skills.

Data-driven mindset with a record of successful campaigns.

Passion for education, innovation, and impact.

if you qualify, apply via: https://ng.indeed.com/viewjob?jk=2b35bc84fd6ff715&from=shareddesktop_copy