Introduction
Our Privacy Policy explains the information we collect, how we use and share it, how to manage your privacy controls, and your rights in connection with our websites, mobile applications, and related services (collectively, the Services). Please also read our Terms of Service, which outlines the terms governing the use of our Services. Echeta is headquartered in Abuja, Federal Capital Territory, Nigeria, and our services are provided to you by Striderk LTD. Questions or comments about this Privacy Policy may be submitted by email using the contact information below, or via support@echeta.ng.
Information Echeta Collects
Echeta collects information about you, including details that directly or indirectly identify you, if you or other Echeta users choose to share it. We gather this information through various methods, such as when you register and narrate your Experiences using our Services. Additionally, Echeta collects data on how you interact with the Services. You have multiple opportunities to share information about yourself, your friends, and your Experiences with Echeta.
Account, Profile, Activity, and Use Information
We collect basic account information, including your name, email address, username, and password, to secure and provide access to our Services. We may also use your date of birth to enhance safety and privacy for younger users, and offer more accurate performance analysis. We collect profile, activity, and usage information when you upload a picture, experience, or comment, or use the Services in any other way. We use your contact information to reach out to you when necessary, such as responding to your support requests.
Location Information
We collect and process location information (country only) when you sign up for and use our Services. We do not track your device location when you are not using the Services.
Content You Share
We collect information from the photos, experiences, comments, likes, ratings, reviews, and other content you share on the Services.
Contacts Information
You can choose to add your contacts by connecting your mobile device or social networking accounts to Echeta. If you opt to share your contacts with Echeta, we will access their information according to your instructions to help us invite them to Echeta. However, we do not store or share your contacts' information from your device.
Payment Information
Currently, all subscriptions and purchases on Echaeta are processed through Google Pay and Apple Pay using their respective in-app purchase mechanisms. Echeta does not store your payment details; only the payment transaction records are stored.
Third-Party Accounts
Echeta allows you to sign up and log in to our Services using third-party accounts, such as Meta, Google, or Apple (collectively referred to as "Third-Party Accounts"). When you access our Services through these accounts, we collect information you have agreed to share, such as your name, email address, profile information, and preferences. This information is provided to Echeta by the third-party providers under their privacy policies. You can typically manage the information we receive from these sources through the privacy settings of your Third-Party Account.
Technical Information and Log Files
We collect technical information from your browser, computer, or mobile device when you access or use the Services. This includes device and network details, cookies, log files, and analytics data. Our Services utilize log files that store information such as IP addresses, browser types, internet service providers (ISP), referring/exit pages, platform types, date/time stamps, and click counts. This data is used to analyze trends, manage, protect, and secure the Services, track user movements in aggregate, and gather broad demographic information (e.g., country of residence) for general use. IP addresses may be linked to session IDs, user IDs, and device identifiers
Other Information
We gather information both directly from you and through our service providers. This includes instances such as collecting your feedback through surveys. Additionally, we may obtain information about you from other Echeta users, such as when they like or comment on your content.
How Echeta Uses Information
Echeta Uses the information we collect and receive as described below.
To provide the Services
We use the information we collect and receive to provide the Services, including providing you with the ability to: Provide content tailored and personalized to you and your region. This includes contents according to your interest, country and interactions. Subject to your privacy settings, your information—including parts of your profile, username, photos/videos, users you follow and who follow you, content that you are part of on Echeta, the devices you use, and likes and comments you give and receive—will be visible on Echeta. Some information, like your name and certain profile details, may also be accessible to non-users outside the app.
To customize your experience
We utilize the information we gather to personalize your experience. This includes recommending contents on Echeta that align with your interests, suggesting users to follow, and introducing new features that may appeal to you.
To provide you with targeted promotions
We utilize the information gathered to offer you relevant promotions based on your notification and email preferences. For instance, if we observe that you are an engaged user on a monthly subscription for an extended period, we might present you with a promotion to switch to a discounted annual plan. Alternatively, if you are an active user who hasn't subscribed yet, we may send you an offer for a free trial subscription.
To protect you and the Services
We use the information we collect and receive to protect users, enforce our Terms of Service, Acceptable Use Policy, and Community Standards, and promote safety. For example, we find and remove content that violates our terms, such as hate speech or spam, as well as suspend or terminate accounts that share such content. Echeta reserves the right to review accounts and user actions on the Services to ensure compliance with our Terms.
To assist you with a support request
We use the information we collect and receive to provide support in response to your requests and comments. Depending on your request, this may require us to access your account, for example, to troubleshoot or replicate a reported issue.
To improve our Services
We also use the information we collect and receive to conduct research, and to analyze, develop, troubleshoot, and improve the Services. To do this, Echeta may use third-party analytics providers to gain insights into how our Services are used, using aggregated data, and to help us improve the Services.
To communicate with you
We may also use the information we collect and receive to market and promote the Services, activities and events on Striderk, and other commercial products or services, including using email and push notifications, in accordance with your preferences. We may also contact you for partnership opportunities, when investigating alleged violations of our terms, or to send proactive customer support messages.
To process your subscription
We use the information we collect to process your subscription, including using your location data to determine your country pricing.
How Information is Shared
We do not sell your personal information generated from Echeta app for monetary value. We may share personal information in accordance with your preferences, provide the Services, and where required for legal purposes, as set forth below. In addition, we may share aggregated data about our users, as described in more detail in the “Aggregate Information” section below.
Service Providers
We may share your information with third parties who provide services to Echeta such as supporting, improving, promoting and securing the Services, processing payments, or fulfilling orders. These service providers only have access to the information necessary to perform these limited functions on our behalf and are required to protect and secure your information. We may also engage service providers to collect information about your use of the Services over time on our behalf, to promote Echeta or display information that may be relevant to your interests on the Services or other websites or services.
Publicly Available Information
When you join the Echeta community as an individual of 18 years of age or older, your profile and your content are set to be viewable by everyone by default. You can hide your profile details when uploading your contents. We provide a variety of privacy controls to manage the sharing of your information and encourage our users to adjust their controls to align with their desired experience.
Sharing Information
We share your information with other Echeta users and the public in accordance with your privacy controls. You can change the visibility of the profile on the contents you upload to Echeta.
Third Party Business via API or Other Integrations
We enable you to share your information and content with third party apps, plugins, or websites that integrate with the Services, as well as with third parties who work with Echeta to offer an integrated feature. You can choose to share your profile data with these third parties. Information collected by these third parties is subject to their terms and policies.
Aggregate Information
Echeta may deidentify and aggregate the information you and others make available in connection with the Services and post it publicly or share it with third parties. Echeta may use, license, and share this aggregated information with third parties for research, or other purposes such as to improve the platform in cities or to help our partners understand more about users, including the people who use their products and services.
Subsidiaries and Acquirors of our Business or Assets
If Echeta becomes involved in a business combination, securities offering, bankruptcy, reorganization, dissolution or other similar transaction, we may share or transfer your information in connection with such transaction.
Legal Requirements
We may preserve and share your information with third parties, including law enforcement, public or governmental agencies, or private litigants, within or outside your country of residence, if we determine that such disclosure is allowed by the law or reasonably necessary to comply with the law, including to respond to court orders, warrants, subpoenas, or other legal or regulatory process. We may also retain, preserve or disclose your information if we determine that this is reasonably necessary or appropriate to: (1) prevent any person from death or serious bodily injury; (2) to address issues of national security or other issues of public importance; (3) to prevent or detect violations of our Terms of Service or fraud or abuse of Echeta or its users (4) or to protect our operations or our property or other legal rights, including by disclosure to our legal counsel and other consultants and third parties in connection with actual or potential litigation.
Managing Your Settings
Privacy Controls
Echeta offers several features and settings to help you manage your privacy and share your Experiences. Most privacy controls are located in your privacy controls page, but some are specific to individual activities, athletes, routes, or features. Striderk provides you the option to make your activities visible to everyone, only your followers and you, or just you.
Adjust Notification and Email Preferences
Echeta offers various ways to manage the notifications you receive. You may also unsubscribe from these emails by following the instructions contained at the bottom of these messages. In our app, you can access your “Push Notifications” in the settings menu. Where permitted by local regulations, we may opt you into marketing-related communications if you substantially interact with the Services or purchase a subscription. We may also send you periodic communications asking if you would like to opt into receiving marketing-related communications. If you receive marketing communications from one or more of our subsidiaries, you must opt-out individually from each subsidiary you are receiving brand-specific marketing from. Any administrative or service-related emails (for example, to confirm a purchase, to notify you of pricing changes, to deliver a training plan you requested, or provide an significant update to our policies, etc.) may not offer an option to unsubscribe as they are necessary to provide the Services you requested. You are responsible for providing us with a valid email address and keeping it updated to ensure you get these email notifications.
Updating Account Information
You may correct, amend or update profile or account information at any time by adjusting that information in your account settings. If you need further assistance correcting inaccurate information, please contact Striderk at support@echeta.ng.
Deleting Information and Accounts and Downloading Your Data
You can delete your account. To delete your account please follow the instructions provided here. After you make an account deletion request, we permanently and irreversibly delete your personal information from our systems, including backups. Once deleted, your data, including your account, activities and place on leaderboards cannot be reinstated. Following your deletion of your account, it may take up to 45 days to delete your personal information and system logs from our systems. Additionally, we may retain information where deletion requests are made to comply with the law and take other actions permitted by law. Note that we do not have control over content you have shared directly with others, such as photos or videos on other social media platforms, or that others may have copied. In other words, content or information may remain available after you have deleted your account or deleted specific information from your own profile. Your public profile may be displayed in search engine results until the search engine refreshes its cache.
Children's Privacy
Our services are not intended for, nor directed to, children under 13 years of age. We use technical measures to prevent children under 13 years of age from creating an account and therefore do not knowingly collect personal information from anybody under 13 years of age. If you are under 13 years of age, do not use the Services. Moreover, we strive to provide additional privacy and safety protections for individuals under 18 years of age. For example, when users under 18 years of age create an account, their profile and contents are set by default to be viewable by followers only.
How We Protect Information
Echeta implements technical, physical, and organizational measures and controls to safeguard and protect the transmission and storage of the data we collect. We employ reasonable protections for your information that are appropriate to its sensitivity. Please be aware that despite our efforts, we cannot guarantee absolute security of your account or information. In addition, you can take steps to protect your account and information such as creating a unique password for Echeta that is not easily guessed and that you don't use anywhere else, not sharing your password with others, and promptly reporting suspicious activity or unauthorized account access.
Our Legal Bases
Echeta relies on a number of legal bases to collect, use, share, and otherwise process the information we have about you for the purposes described in this Privacy Policy, including:
As necessary to provide the Services and fulfill our obligations pursuant to the Terms of Service. For example, we cannot provide the Services unless we collect and use your location information;
Where you have consented to the processing;
Where necessary to comply with a legal obligation, a court order, or to exercise and defend legal claims;
To protect your vital interests, or those of others, such as in the case of emergencies; and
Where necessary for the purposes of Echeta's or a third party's legitimate interests, such as our interests in protecting our users, our partners' interests in collaborating with our users, and our commercial interests in ensuring the sustainability of the Services.
Cross Border Data Transfers
The Services are operated from Nigeria. If you are located outside of the Nigeria and choose to use the Services or provide information to us, you acknowledge and understand that your information may be transferred, processed and stored in Nigeria, as it is necessary to provide the Services and perform the Terms of Service. Whenever we transfer personal data internationally, we use legal mechanisms, such as Standard Contractual Clauses, to ensure data transfers comply with applicable law.
Retention of Information
We retain information as long as it is necessary to provide the Services to you and others, subject to any legal obligations to further retain such information. Information associated with your account will generally be kept until it is no longer necessary to provide the Services or until your account is deleted or becomes inactive. In making these determinations, we consider the amount, nature, and sensitivity of the personal information, the purposes for which the information is processed, whether we can achieve those purposes through other means, and applicable legal requirements.
In addition, you can delete some items of information (e.g., profile information) and you can remove individual activities from view on the Services without deleting your account. Additionally, we may retain information to comply with the law, prevent fraud, collect fees, resolve disputes, troubleshoot problems, assist with investigations, enforce the Terms of Service and take other actions permitted by law. The information we retain will be handled in accordance with this Privacy Policy.
Information connected to you that is no longer necessary and relevant to provide our Services to you may be de-identified or aggregated with other non-personal data to provide insights that are commercially valuable to Echeta. This information will be de-associated from your name and other identifiers.
Privacy Policy Updates
Echeta reserves the right to modify this Privacy Policy at any time. Please review it occasionally. If Echeta makes changes to this Privacy Policy, the updated Privacy Policy will be posted in a timely manner. If we make changes we deem to be material, we will provide a prominent notice. If you object to any changes to this Privacy Policy, you should stop using the Services and delete your account.